CANADA DRY - BIG COMFY

Countless hip-hop songs have been written about going out to the club. For Canada Dry’s new comfort positioning, we made a music video about staying in.

CANADA DRY - BIG COMFY

Countless hop-hop songs have been written about out going to the club. For Canada Dry’s new comfort positioning, we made a music video with French Montana about staying in. This thing generated a crazy amount of PR, we also created a line of slippers and robes for it.